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Not only do they make a great faucet, but their name appeals to both the older generation, who are used to "two last name" companies (Montgomery Ward, Sears Roebuck, etc.), AND they appeal to the current generation, who think the name is referencing how great their prices are. How do you jam so much quality into so little price?
2 comments:
I don't think the question is how you "jam" so much quality into so little price, but rather how do you "pfist" it in there?
Whatever the case they're CLEARLY stretching their margins.
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