Mainstream media jumps on The Boring Things in Life's Baconaise Craze!

On Sunday January 25th, The Boring Things informed the world of what could have been the most genius invention in the history of food: "Baconaise," from J&D's, the same small Seattle company responsible for the wildly popular BaconSalt. The Boring Things' original Baconaise story

I then went on to purchase and taste test this seemingly amazing product, and it was terrible. The Boring Things' Baconaise review

Well, back in February, Jon Stewart promoted Baconaise on The Daily Show by trying some, and he was (not surprisingly) caught off-guard by the awful flavor and strength of this paste/dip/sauce.

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Coming off this moment in the spotlight, today's Seattle Times has a large front-page story about the popularity of the company's products like Baconaise and BaconSalt, and about Seattle's apparent obsession with bacon and bacon products. It's mayo - it's bacon - it's Baconaise - and sales are sizzling!

TheBoringThings.com never received a single ounce of credit for any of this publicity storm. You're welcome, J&D's. We'll be expecting the royalty check any day now.

"The Great Baconaise Experiment!" is over

I am slightly disappointed (okay, extremely disappointed) to say that Baconaise was in fact NOT the manna which sustained the Israelites in the Old Testament. It tasted and smelled at its best like the grease and bits and pieces you drain from a pan after cooking real bacon. The saltiness of the spread/dip was overpowering. It tasted equally bad on crackers and my turkey sandwich, and on the sandwich, the bread seemed to literally absorb the Baconaise, leaving a bad after taste and a dry, salty sandwich.

In the end, do I have any regrets? ZERO. This was a winner of an idea and it's a shame to see the makers fail on such an epic scale. One can only hope that Kroger and other generic brands steal this idea, use more artifial flavors and chemicals, and make a product worthy of the name "Baconaise."